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Reported on Tuesday, February 9, 2010 6:12 PM

• BBB Accreditation
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• Customer Complaint History
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BBB has determined that this business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Based on BBB files, this business has a BBB Rating of A+

Click here for an explanation of BBB Ratings.

Charles Capital, Ltd. Steven

This company provides asset management services for employee benefit plans, endowments, charitable trusts and high net-worth individuals.

(800) 678-3359
(585) 325-1879 (FAX)

This company or its agent is licensed, registered or certified by the US Securities & Exchange Commission. The license number is CRD 104814. 

The BBB has processed no customer complaints on this company in its three-year reporting period.

The BBB has no information regarding Government Actions at this time.

The BBB has no information regarding Ad Reviews at this time.

The following is general information regarding investments. This report contains a step by step guide to follow when considering entering the investment world, as well as the Do's and Don'ts when investing.

SELECTING YOUR BROKER: If you are making an investment through a broker, you must decide which brokerage firm to use to make your investment.

1) Think through your financial objectives and prepare a personal financial profile.
2) Talk with potential salespeople at several firms. If possible, meet them face-to-face at their offices.
3) Contact the BBB to find out the complaint history of the prospective firm.
4) Understand how the sales representative is paid; ask for a copy of the firm's commission schedule.
5) Determine whether you need the services of a full-service or discount brokerage firm. Full-service firms will take recommendations regarding what securities you should buy or sell.
6) Ask if the brokerage firm is a member of the Securities Investor Protection Corporation. SIPC provides limited customer protection if a brokerage firm becomes insolvent.

MAKING AN INVESTMENT: Generally, a brokerage firm will require a customer to sign a new account agreement. You should carefully review the information in this document.

1) Who will control decision-making in your account? You will, unless you decide to give discretionary authority to your sales representative to make investment decisions for you.
2) How will you pay for your investment? Most investors maintain a cash account that requires payment in full for each security purchase. An alternative type of account is a margin account. This means you borrow money from the firm.
3) How much risk should you assume? Categories of risk may have such labels as "income," "growth," aggressive growth." Be sure that the investment products recommended to you reflect the category of risk you have selected.

THE INVESTMENT DECISION: Never invest in a product that you don't fully understand. Information regarding the fundamentals of investing and basic financial terminology can be found at your local library or on the internet.

1) The higher the expected rate of return, the greater the risk; depending on market developments, you could lose some or all of your investment.
2) Some investments cannot be easily sold or converted to cash.
3) Investments in securities issued by a company with little or no operating history may involve a greater risk.
4) Securities investments, including mutual funds, are not federally insured against a loss in market value.
5) Securities you own may be subject to tender offers, mergers, reorganizations, or third party actions that can affect the value of your ownership.
6) The past success of a particular investment is no guarantee of future performance.

PROTECT YOURSELF: Some of the Do's and Don'ts you need to know about before investing.

1) Don't believe everything you read-or assume that slick promotion materials are legitimate.
2) Take your time before investing your money. Research the investment thoroughly.
3) Don't let anyone pressure you into making an investment decision if not interested or ready.
4) Get a second and third opinion. Consult someone you can trust.
5) Research the company's reputation. Contact the BBB for a reliability report on the prospective firm.
6) Don't believe anyone who promises big returns with little or no risk.

NATIONAL ASSOCIATION OF SECURITIES DEALERS RULES AND REGULATIONS: NASD Regulation, Inc., which oversees the activities of nearly all stockbrokers in the country wants you to know that:

1) Brokers may not call you before 8:00 in the morning or after 9:00 at night, unless you are already a customer of the broker calling you or you've given them permission to do so.
2) Anyone calling from a securities brokerage firm must immediately disclose his or her name, address, the firm name, and phone number-and, that the purpose of the call is to sell you something.
3) If you don't want to receive calls in the future at any time of the day, you can tell the broker to
put your name on that firm's "do not call" list. Every firm must have one.
4) Before concluding business with a brokerage firm, take time to investigate their regulatory background by calling the NASD at (800) 289-9999, or call the SEC (Securities Exchange Commission) at (212) 748-8000 with any complaints you may have on a particular firm. You can also get them on-line. Contact the NASD web site at www.nasdr.com, or the SEC at www.sec.gov.

This information is general in nature and is not to be interpreted as a reliability report on any particular company.

As a matter of policy, the BBB does not endorse any product, service or business.

BBB Reliability Reports are provided solely to assist you in exercising your own best judgment. Information in this BBB Reliability Report is believed reliable, but not guaranteed as to accuracy.

BBB Reliability Reports generally cover a three-year reporting period. BBB Reliability Reports are subject to change at any time.

If you choose to do business with this business, please let the business know that you contacted the BBB for a BBB Reliability Report.

ID: 32163
Report as of: 2/9/2010 6:12 PM

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